FASHION LAW RE-CAP: DIESEL CHASES AFTER CYBERSQUATTERS

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In the sphere of counterfeits, cyber squatters, and pirated goods, there will always be unsuspecting customers who think they’re getting a great deal but instead are purchasing online frauds.

Diesel is tired of the counterfeiters and is taking legal action against these mammoth sites that have falsely advertised and replicated their products. In the world of cybersquatting, counterfeiters use established, well-known brand names in their Internet domain names to fool unaware customers into purchasing fake goods. Diesel has filed suit against nine individual sites that have been selling fake goods through a network of 83 unauthorized sites. The false impression from counterfeiting not only tarnishes a brand’s good name, it basically steals profits and disrupts revenue.

“The unlawful use of Diesel trademarks to sell counterfeit goods through various retail websites around the world injures our customers who think they are buying a Diesel-quality product,” says Diesel founder and president Renzo Rosso.

“These websites damage the brand’s reputation and goodwill, hindering the distinctiveness of authentic Diesel products’ trademark quality and craftsmanship.”

According to stats, sites like buydieseljeans.net and dieseljeansoutletuk.com have sold thousands of replicated goods to unsuspecting customers.

Many other brands have went against Cybersquatters in the past; winning the cases nonetheless. Tory Burch won a 2011 trademark infringement case with $164 million. Chanel, Adidas, Louis Vuitton, and Gucci have all sued Cybersquatters in the past. Diesel continues to go strong in their global initiative against counterfeiters. In 2013, the company initiated an online brand protection program that brought down 120 infringing sites with more than a thousand sellers blocked and more than 400,000 items taken down.

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